Amber Buys 50% Stake in Brawta Living

Local conglomerate, the Amber Group, has acquired a 50 per cent stake in deals platform, Brawta Living.

In a statement on Friday, the Amber Group says the strategic investment in Brawta Living will transform the deals company into Jamaica‘s first subscription-based awards platform.

Amber says the move will morph Brawta Living from a traditional deals site into a rewards platform.

It’s also believed the partnership will give businesses, including small businesses, start-ups and small enterprises in underserved areas, a chance to compete in a growing digital economy.

This, the group says, is also in line with their commitment to social responsibility.

Brawta Living reportedly has 80,000 active customers and has saved shoppers more than a billion Jamaican dollars.

Amber says it was encouraged to make the deal because customers will enjoy rewards on purchases, encouraging the public to shop locally and bolster the economy.

Founder and chief executive of the Amber Group, Dushyant Savadia, hailed the new partnership.

“Amber’s vision has always been about harnessing technology to uplift communities and strengthen local economies. By investing in Brawta Living, we’re creating a vibrant digital space where merchants and customers mutually benefit, redefining loyalty and enhancing the local shopping experience. This partnership exemplifies our
commitment to innovation and community growth.”

Savadia’s Brawta Living counterpart, William Massias, says the partnership is a game-changer.

“Amber’s technological prowess enables us to completely change the shopping landscape in ways we previously only imagined. Our customers and merchant partners will soon experience a level of convenience, value, and rewards that will redefine loyalty in Jamaica.”