2 days ago
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The UK’s largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65 million to expand its bespoke paint services in response to growing demand from wealthy customers.
The plan includes opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
The firm, which is owned by India’s Tata Group, says it expects to more than double its bespoke paint operation, including helping clients match the colour of exclusive Range Rover SV models to their private jets or yachts.
It follows a similar move by Rolls-Royce, which announced earlier this month that it was investing £300 million to build more highly-customised versions of its cars for super-rich customers.
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