VP Records hosts Shelly-Ann Fraser-Pryce at flagship store

Music is set to meet track and field in a delightful way on January 30 when VP Records flagship store in Queens, NY will welcome eight-time Olympic medallist and global track and field icon Shelly-Ann Fraser-Pryce for an exclusive meet and greet.

This event, hosted in partnership with New York Caribbean media house Irie Jam Radio, starts at 4 p.m. It includes a live broadcast on Irie Jam Radio to celebrates the launch of Fraser-Pryce’s clean beauty hair care line, AFIMI.

Fans will have the chance to meet Fraser-Pryce, hear her inspiring story, and learn about AFIMI: The Essence of Jamaica – a luxurious hair care line infused with natural Caribbean botanicals, designed to nourish and celebrate all hair types.

“Shelly-Ann Fraser-Pryce represents the best of what the Caribbean has to offer, and we’re excited to have her at VP Records,” said Chris Chin, CEO of VP Records. “Her story and the launch of AFIMI reflect the strength and creativity of our culture, and we’re proud to host this event in the heart of the community.”

VP Records, a cornerstone of Caribbean music and culture, provides the perfect setting for Shelly-Ann to connect with the community that has supported her throughout her career. This event will celebrate the intersection of sports, beauty, and culture.

“I’m excited to be in Queens, where the Caribbean community is so strong and vibrant,” said Fraser-Pryce. “This meet and greet is more than just an event ... it’s a chance to connect, share stories, and celebrate our culture together. AFIMI is rooted in the essence of Jamaica, and I can’t wait to share it with everyone.”

This event is free and open to the public, but early arrival is encouraged as space is limited.