St Lucia resumes banana shipments to UK
Less than a year after the St Lucia government warned that poor quality bananas shipped to the United Kingdom may result in the loss of new contracts in Europe, the island has resumed shipping the fruit and now reporting being able to restore production levels to its contractual obligations of 2000.
Last December, Minister of Agriculture Alfred Prospere, who led a delegation to the UK to discuss the situation with stakeholders, said that the poor quality of bananas exported to the European country has prompted a warning that supermarkets and other buys may not renew a contract next year unless there’s an improvement.
Fyffes Plc, the Japanese-owned fruit and fresh produce company headquartered in Dublin, had written a letter to banana officials here complaining about the poor quality of the fruit exported to the Prospere warned that with increased commercial farming from other regions of the world, the market has become much more competitive and local producers need to meet the high standards.
“The supermarkets are saying to us that this is a business. It is not about a hobby. It is a business and they have to make a profit just like our farmers must make a profit. We cannot continue to supply the supermarkets with poor quality bananas if our farmers are to survive in this industry,” he said then.
But now the Minister for Agriculture is saying that the fortunes of St Lucia’s banana industry were changing for the better.
“I am pleased to report that we have recommenced the shipment of bananas to the UK for the past nine weeks. To date we were able to restore production levels to our contractual obligations of 2000 boxes a week as of the end of July 2022,” he said in a government statement. “The hard work and commitment of our farmers, field officers, the Banana Task Force and the NFTO (National Fair Trade Organisation) has paid off,” he added.
With more than 600 farmers involved directly in banana cultivation, the industry plays a significant role in improving the livelihoods of St Lucians. Prospere said there was still work to be done to improve quality and production.
“The UK banana market is highly competitive. Once you lose your spot on the market shelves it becomes an uphill battle to regain that position. Farmers, we must focus on keeping with international standards in order to gain competitive advantage,” he said.
St Lucia’s banana industry has been impacted by high fuel prices and as well as the limited “shipping options available to us in the region,” said Prospere.
“On average our bananas take 21 days to reach the UK, while our competitors can export theirs to the UK in 12 to 18 days. The extended journey time can result in quality issues for our bananas. I think it is now time for us to explore all of our shipping options in an effort to reduce costs and travel time,” he added.
I recent years, St Lucia has diversified from the mono crop agricultural economy into tourism and financial services. But while agriculture now contributes less than three per cent of GDP it still accounts for 20 per cent of jobs.
Additionally, the banana industry is now on a decline due to strong competition from low-cost Latin American producers and reduced European trade preferences, but the government has been helping to revitalise it.
CMC