18 Million Albums Sold, 904 Weeks on the Billboard 200: Why Bob Marley’s Legend Still Outsells Every Reggae Artist After 41 Years

More than forty years after its release, Bob Marley’s Legend continues to do what no other reggae album has managed: dominate the charts. On September 20, 2025, the compilation once again claimed the No. 1 spot on Billboard’s Reggae Album Chart — a reminder of Marley’s timeless appeal, but also a sobering sign that reggae’s commercial story in America is still stuck in the past. The album’s enduring success raises a tough question: is Marley’s legend keeping reggae alive, or holding it back?

Now certified as the best-selling reggae album of all time with over 18 million U.S. copies sold, Legend has also spent an astonishing 904 weeks on the Billboard Top 200, where it currently sits at No. 126. This makes it not just a reggae staple, but one of the longest-charting albums in Billboard history. Yet, the current reggae chart tells a troubling tale. The newest record in the Top 10 is Stick Figure’s 2022 release Wisdom; everything else predates the 2020s. Sean Paul’s Dutty Rock from 2002, UB40’s Greatest Hits from 2008, and even Damian Marley’s Welcome to Jamrock from 2005 are among the few modern entries — hardly a reflection of an evolving genre.

Part of the reason lies in how Legend was shaped for mass appeal. Island Records founder Chris Blackwell admitted in his 2022 memoir that the compilation was designed to “bring Marley to the mainstream,” prioritising universal anthems like Three Little Birds and One Love over politically charged works such as 1979’s Survival. The result was an album that softened reggae’s radical edge but opened doors to a global audience. That strategy worked — and still does — but it also set a template where major labels like Universal now control reggae’s biggest-selling catalogues.

The staying power of Legend was further boosted by Hollywood. Nine tracks from the collection anchored the 2024 biopic Bob Marley: One Love, which grossed over $180 million USD worldwide. The film renewed interest in Marley’s music for younger listeners, cementing Legend as more than just an album — it became a soundtrack to his mythology. The financial stakes remain high, too, with deals like Primary Wave’s $50 million purchase of Marley’s publishing rights underscoring how one compilation continues to fuel a billion-dollar empire.

Marley’s dominance is both a triumph and a tragedy: triumph, because his words and rhythms remain universal; tragedy, because reggae itself has struggled to produce a new generation of household names in the American market. As the charts stand, reggae’s brightest light still shines from a time capsule sealed in 1984 — and the genre’s future may depend on whether someone else can finally step out from under Marley’s shadow.

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