Aidonia Partners with Romeich Ent. for Hurricane Relief; Manager Says No Publicity — Focus Should Be on the Victims

As Jamaica continues to recover from the devastation caused by Hurricane Melissa, dancehall heavyweight Aidonia is making it clear that his contributions to relief efforts come from genuine compassion—not clout. Over the weekend, the “Pit-A-Pat” hitmaker joined forces with businessman and promoter Romeich Major of Romeich Entertainment and Major Marketing to deliver critical supplies to victims across several communities. But what truly stood out wasn’t just the aid — it was the statement made by Aidonia’s brother and manager, Lav “Lalo” Lawrence, who scolded some folks who were present for sensationalising relief efforts rather than focusing on the lives being impacted.

“We are not doing this for publicity; this is not a PR campaign,” Lawrence firmly told those who attempted to film during one of the two-day deliveries. “We are here to help our fellow Jamaicans, and that is where the focus should be.” His words resonated with others present at the time, many praising Aidonia’s quiet leadership and authentic show of solidarity amid growing criticism of performative charity in the entertainment industry.

The 4th Genna head honcho team has already committed to a third round of donations — this time with building materials to help families reconstruct their homes faster. Lawrence noted that the artiste intends to keep assisting long after the headlines fade. Meanwhile, Jamaica continues to grapple with the storm’s aftermath, with recovery crews working through the wreckage and the national death toll reportedly climbing to 32 as of Monday night.

For Aidonia, who has balanced personal loss, artistic reinvention, and philanthropy over the past two years, this latest gesture underscores a deeper message — one of responsibility, humility, and heart. And with the island’s airports now reopened, he’s gearing up to carry that same energy abroad when he returns to the U.K. on November 28 for his highly anticipated performance at the Troxy in London. After a chaotic end to his last U.K. appearance in August, Aidonia seems set to turn redemption into reality — proving that action, not applause, defines his legacy.

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