Alkaline salutes women on ‘Priority’

Alkaline, one of dancehall's most influential voices, continues to command the genre's attention with his new single, Priority.

Produced by ArmzHouse Records, this latest release highlights both Alkaline's innovative artistry and the exceptional production talents that have made ArmzHouse a powerhouse in Jamaican music. Fresh off his show-stopping performance at the sold-out New Rules Festival Jamaica at Trelawny Stadium, Alkaline returned to the studio with renewed energy. Priority marks another creative milestone in his ongoing partnership with ArmzHouse Records. The single embodies everything fans expect from Alkaline: introspective lyricism, irresistible rhythms, and a melodic richness that sets him apart.

In Priority, he places the spotlight on women, weaving a story of today's sexy female experience and her command of her female agency in a male-dominated world, against a backdrop of infectious beats. These themes--familiar yet newly invigorated--demonstrate Alkaline's commitment to authenticity and ArmzHouse's dedication to innovation, driving Dancehall forward and exciting fans about its future.

The ArmzHouse team's attention to musical detail and dynamic, contemporary soundscapes, elevate Alkaline's vision, resulting in a track that feels both timeless and fresh.

Maurice of ArmzHouse Records said, "The goal was to fuse the best of dancehall's past and present. With Priority, we've crafted a song that captures the energy of today while respecting the foundation of the genre."

As the genre evolves with new voices and styles, Alkaline and ArmzHouse remain at the forefront, setting trends rather than following them. .