8 months ago
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Tourism Minister, Hon. Edmund Bartlett, addresses the Branded Residence Conference at the Montego Bay Convention Centre in Rose Hall, St. James, on December 4. (Okoye Henry/JIS)
Tourism minister, Edmund Bartlett, says Jamaica must move decisively towards developing a luxury tourism market.
This, he says to sustain its position as a global travel destination and maximise economic returns.
He made the call while addressing the Branded Residence Conference at the Montego Bay Convention Centre in Rose Hall, St. James, on December 4.
Mr. Bartlett said it is time for Jamaica to “pivot” towards luxury tourism and move beyond the well-established all-inclusive resort model, to capture the lucrative high-end visitor market.
He noted that the nation hasn’t done enough to create that luxury tourism experience with the kind of infrastructure and investment that is required for it; equally, perhaps the type of legislative and regulatory arrangements that surround the luxury experience.
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