Bob Marley – Inspired Sportswear Kits Launched by Adidas 

Global sportswear giant adidas has introduced a new Bob Marley Collection, unveiling Jamaica’s 2026 home and away football kits in a release that merges sporting tradition with the enduring cultural influence of reggae icon Bob Marley.

Created in collaboration with The Bob Marley Foundation, the collection draws heavily on Marley’s personal style and historical imagery. Designers incorporated archival photographs and vintage wardrobe pieces associated with the musician, including the distinctive lilac Firebird track pants he famously wore while touring Europe, now reinterpreted through a contemporary athletic aesthetic.

The kits, modeled by the Jamaica national football team, widely known as the Reggae Boyz, feature a flowing wave motif repeated across the fabric. According to adidas, the pattern symbolizes the rhythmic pulse of Marley’s music while reflecting the energy and movement synonymous with Jamaican culture.

Central to the collection is the slogan “Football is Freedom,” a mantra developed jointly with the foundation and prominently displayed on signature pieces such as the golden yellow jersey and a full-zip track jacket. The phrase underscores Marley’s lifelong passion for football and his belief in the sport as a unifying and liberating force.

Beyond match kits, the range expands into lifestyle wear, including the “Football Freedom” jersey, coordinated track suits, dresses, T-shirts, shorts, and accessories designed to bridge sport, fashion, and cultural storytelling.

“Bob Marley’s legacy is full of so much inspiration, but to bring it to life through this collection, we worked through old photographs and clothing from his tour days with The Bob Marley Foundation. It was an incredible privilege, and ultimately, inspired us to build an apparel range that celebrates his music, love of football, and the spirit of Jamaica,” said Sam Handy, General Manager at adidas.

For the Marley family, the collaboration represents more than a commercial partnership. Cedella Marley, Chief Executive Officer of The Bob Marley Foundation, emphasized the symbolic importance of the launch, stating: “This is more than just a partnership to us, it’s a landmark moment which signifies unity, inspiration and the spirit of Bob Marley on the global stage. His unwavering belief in the power of our people lives on and through this collection, the fans can carry the pride of Jamaica.”

The adidas x Bob Marley collection is now available globally through adidas’ official retail platforms, positioning Jamaican culture and Marley’s enduring message at the intersection of sport, fashion, and international identity.