Bolt’s Roblox foray about younger generation

Usain Bolt says his foray into the popular video game platform Roblox through the World Athletics Ultimate Championship is aimed at raising the profile of track and field among a younger generation that has yet to fully embrace the sport. On Tuesday, World Athletics announced a partnership with Roblox for the game T rack & Field: Infinite, which will feature an appearance from the world’s fastest man. “Roblox is massive with the younger generation right now,” said Bolt.