Charlene Ashley | When your competitive advantage walks out

The Apple-OpenAI dispute exposes the hidden value, and vulnerability, inside every organisation For years, we have been taught that the true value of a company lies in its brand and in its balance sheet. Yet the more I work with organisations undergoing transformation, the more I know that this is not the whole story. Brand value is not wrong. Brand value is incomplete. As corporations spend billions chasing growth, protecting margins and satisfying shareholders, they may be overlooking the asset that matters most, the one that walks out the door every evening.