3 months ago
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Dancehall group TOK has big plans for 2025, Craigy T told The Gleaner, especially as this year marks the 20th anniversary of their 2005 album Unknown Language, which included the hit song Footprints.
Craigy T shared that the group intends to celebrate by putting a special spin on well-loved songs and releasing a commemorative album with new collaborations.
“We’re in talks with artistes from the African market to put a fresh twist on the songs people already love,” he revealed. “It’s about honouring where we started while giving fans something new.”
Additionally, TOK’s tour will span Switzerland, Israel, Italy, the United Kingdom, Japan, Brazil, and South America.
While speaking at the annual Island Music Conference on Sunday at Courtleigh Auditorium, Craigy T shared his desire to see more Jamaican artistes push themselves outside of the walls of studios.
With over two decades of experience in the music industry, he said he believes artistes in the local music industry need to invest more of their time in networking.
“This conference is the perfect place for meeting and networking,” said Craigy T. “Connecting with people in your space — those at a higher level, those looking to step up, those you may need and those who may need you. Every musician and entertainment practitioner should be here.”
As the future of dancehall and reggae in international markets was being discussed, Craigy T argued that musicians should devote more time and energy to reviving the genres in Europe. “Europe requires groundwork, consistent promotion, and being on the ground,” he noted. “More artistes need to understand that success there isn’t social media-driven. It’s about real-world impact and sacrifice.”
He highlighted Black Hero as a prime example, stating, “Black Hero is conquering Europe right now because he understands the need to be physically present. That’s how you pull a crowd – by being in the space and making your mark.”
With industry stakeholders, including festival owners, musicians, songwriters, booking agents, and promoters, assembling at the Island Music Conference, its importance was affirmed by Craigy T. “The calibre of people in this room speaks for itself, there are countless opportunities here.”
English (US) ·