Courts, CWI form partnership

ST JOHN’S, Antigua (CMC):

CRICKET WEST Indies (CWI) and Courts have formed a strategic alliance that will support the sport’s development throughout the region.

Through the collaboration, Courts will support grassroots cricket development, fan engagement initiatives, and key regional tournaments.

Cricket West Indies CEO, Chris Dehring, expressed enthusiasm for the partnership, which commences just prior to the start of the highly anticipated ‘Full Ah Energy’ Home Series.

“Courts is a brand that is deeply woven into the everyday lives of Caribbean people, just like cricket.

“This partnership represents a perfect alignment of two institutions that celebrate the region’s pride, resilience, and community spirit, and could not have come at a better time, with both our women’s and men’s squads preparing to do battle right here in the Caribbean,” Dehring said.

“We are excited to work with Courts to bring fans closer to the game they love and to continue building the future of West Indies cricket.”

With a legacy spanning over 60 years, Courts, a retail brand of the Unicomer Group, has been a staple in Caribbean homes, synonymous with comfort, value, and trust.

Felix Siman, Caribbean vice-president, Unicomer Group, said he was pleased to partner with CWI.

“Cricket is more than a sport in the Caribbean – it’s a popular pastime that ignites the passion of West Indian people.

“Courts is proud to support Cricket West Indies, investing in the heart of Caribbean culture and the hopes and dreams of people of all ages,” Siman said.

“For more than 60 years, Courts has been part of Caribbean homes and sees this partnership as another way in which the brand can strengthen its connection with consumers across the region.”