Creditinfo to be renamed EveryData

Jamaica’s credit bureau, Creditinfo Jamaica Limited has plans to rebrand to EveryData Jamaica Limited in the desire to become the leading data analytics firm in the Caribbean.

Chief Executive Officer (CEO) of Creditinfo Jamaica Limited, Christopher Brown, in announcing the imminent rebranding, confirmed they are making significant technological investments toward their ability to rapidly transform all forms and volumes of data into high-quality business insights, in addition to their core services as a credit bureau.

“While we will, at our core, remain focussed on credit reporting and risk management, we have developed systems, processes, products and solutions that are geared toward managing and utilising data to advance organisational efficiencies in this increasingly digital era.

“We, therefore, are announcing this expanded facet of our operations through this name change and rebranding. In essence, we are now more than just a credit bureau,” Brown said.

Group CEO, Kristinn Agnarsson, who oversees all of the company’s operations across the Caribbean, reassured partners that governance structure and commitment to the Caribbean market will remain unchanged through this rebranding exercise.

“The future of business is data. Our focus is to become that preferred partner businesses rely on to make sense of big data toward making better decisions, reducing risk and improving their profitability.

“At our core, we also remain driven by the extent to which our solutions will help to democratise affordable credit in the markets we serve. We will measure our success by our profitability, by how strong our connections are with all our partners and by our employee satisfaction levels. The rebrand allows us to reset and strengthen our perspective around these important goals,” Agnarsson said.

Follow The Gleaner on Twitter and Instagram @JamaicaGleaner and on Facebook @GleanerJamaica. Send us a message on WhatsApp at 1-876-499-0169 or email us at onlinefeedback@gleanerjm.com or editors@gleanerjm.com.