Dancehall takes the stage at JLP Mass Rally

From “Shake It To The Max” to Alkaline’s “Boss Fi Every Boss,” dancehall was front and center at the JLP rally in Half Way Tree on Sunday.

Prime Minister Andrew Holness made his grand entrance to Alkaline’s “Boss Fi Every Boss” and also dropped a few tracks by Masicka to underscore his message.

Minister of Foreign Affairs and Foreign Trade, Kamina Johnson-Smith, was spotted doing the dance routine for Moliy’s “Shake It To The Max” remix, which also features Shenseea and Skillibeng.

Meanwhile, Member of Parliament for St. Catherine North East, Karensia Morrison, belted her rendition of Elephant Man’s “Pretty Baby,” a remake of Connie Francis’ 1962 hit “Pretty Little Baby,” singing the lines, “Mi a vote fi Labour Party.”

Despite the heavy use of dancehall, social media users remain divided with some supporting and others criticizing the use of the music to push a political agenda.

One user wrote, “It’s election time in Jamaica. Cue the dancehall, but let’s ban it after we’re done using it to manipulate people for votes. Yes, splendid job indeed Mr. Prime Minister. You’re doing terrific.”

Another commented, “Shuda shame fi a walk out to dancehall after you fight dancehall music suh.”

A third user added, “Y’all forget Kiprich got locked up for doing his job, now they using dancehall songs with badman lyrics on stage, smh.”

Dancehall deejay Mr. Vegas, who has been actively lobbying for the JLP, performed at the rally, delivering hits such as “Gallis” and “I Am Blessed” to an energetic crowd. Gospel singer Kukudo also took the stage.

The night’s biggest announcement came from Prime Minister Andrew Holness who confirmed that Jamaica’s general election will be held on September 3, 2025, with Nomination Day set for Monday, August 18.

Opposition Leader Mark Golding said the Election Day announcement was no surprise, adding that the PNP will intensify its campaign with its message of hope.