Ebro Goes Off On Hot 97 Owners As He Exits Station: “They Don’t Give A F*ck About Hip Hop Or Black Music Or Black Community

Ebro Darden is not going quietly. an unfiltered Instagram Live, the longtime media personality addressed the ending of Ebro In The Morning, framing the move not as a programming decision, but as a reflection of larger power, money, and politics shaping today’s media landscape. Speaking directly to his audience, Ebro positioned himself as a target—someone whose voice no longer fit comfortably within corporate priorities.

According to Ebro, the reality behind the scenes extends far beyond radio ratings or format shifts. In the since deleted Instagram post, he pointed to major media outlets across the board facing pressure as they attempt to renew licenses, secure deals, and raise capital. In that environment, he suggested, dissenting voices become liabilities.

“You look around all the major media outlets… all of them got to fold up because they all trying to renew their deals, their licenses.”

Ebro went further, alleging that ownership interests—particularly tied to casino licenses and venture capital fundraising—played a significant role in reshaping priorities. He claimed that controversial or politically progressive commentary, including criticism of governments and global leaders, became inconvenient to those seeking access, influence, and investment.

“They need my shit talking—anti-Netanyahu, anti-government, progressive shit—out the way, bro.”

In his view, stations like Hot 97 and WBLS are no longer centered on hip-hop culture or the Black community, but on proximity to power. Access, he argued, is the real currency.

“They don’t give a fuck about hip hop or Black music or Black community… They give a fuck about access.”

Despite the blunt tone, Ebro made it clear this moment marks a transition, not an ending. He repeatedly urged supporters to follow Ebro In The Morning on YouTube, promising deeper conversations and more transparency in the near future. For those who have followed his career, the stance was familiar—defiant, confrontational, and rooted in accountability to the audience rather than corporate comfort.

“People that I’ve worked with for a long time, man—they know who I am. They know what I stand for.”

Ebro closed his message with both a warning and a rallying cry, framing the situation as part of a recurring cycle faced by outspoken voices in every generation.

“The bullshit come every generation… so buckle up. We’re going to get a