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Telecoms provider Flow hosted its first Riddim Festival at Devon House last Saturday, drawing a large crowd to the historic venue for a lively celebration of Jamaican culture. The event marked the public launch of Flow’s Riddim brand and featured music, art, fashion, food, and family activities.
“We are blown away by the energy, the turnout, and the love that was poured out at the Riddim Festival,” said Latoy Lawrence, head of marketing at Flow. “This event was about more than celebration, it was about connection. We saw scores of families coming out with children, we saw persons eager for good family entertainment and even had a few foreigners stopping by to enjoy the vibe. The response was incredible.”
Music was at the heart of the Flow experience, with performances from dancehall artiste and popular content creator Wayne Marshall, joined by his eldest son, Giomar. The stage also came alive with rising dancehall and reggae star Armanii, who kept the crowd engaged with his hits. Other performers included Sevana and gospel artiste John Mark Wiggan.
An artisan village was also on display, showcasing a range of local talent and creativity. Festivalgoers browsed Jamaican-themed sock designs, handcrafted jewellery, organic soaps, crochet pieces, and visual art, with plenty of opportunities to support homegrown brands.
There was also the highly anticipated domino tournament, which had fierce competition. Rae Rochester walked away with the top prize of $120,000, Gavin Simpson copped $60,000 for placing second, and Robert Moore walked away as the third place winner with $30,000.
“Thanks to Flow I’m $120,000 richer. I never expected it, but I think what they are doing here today is very good. Flow is connecting with the people on the ground, and sharing in the real Jamaican experience while giving back to the Jamaican people,” said Rochester.
The festival forms part of Flow’s recently launched Riddim rebrand, which ties the company’s focus on customer rewards, service improvements, and network upgrades to a celebration of Jamaican culture.
“Riddim at Flow is more than a campaign, it’s a movement that is rooted in our culture and our people,” said Lawrence who noted that throughout the summer, Flow will be undertaking a number of initiatives steeped in Jamaica’s rich culture as it continues to reconnect with its loyal customers.
English (US) ·