Fontana aims for chunk of $1.4bn makeup market, bets beauty is recession-proof

Óra by Fontana, the beauty division of the pharmacy chain, continues to expand its line-up across price tiers to capture a greater share of Jamaica’s $1.4 billion makeup import market. CEO Anne Chang said demand is holding up in hard times. “Beauty is not discretionary,” she told the Financial Gleaner. “Women see it as necessary.” Óra’s range spans mass to premium. In August, it began selling Ruby Kisses, a mid-market line. “It’s already doing very, very well,” Chang said without disclosing numbers.