Francis Wade | The hidden bets your company makes

Imagine that your company proclaims its intent to ‘be number one’. The objective is clear, but you suspect that a commitment this simple may create more problems than it solves. If so, how should you proceed? In 2021, I wrote a Gleaner column on the reasons why company visions that promise dominance, first-place, or top-of-the-charts performance tend to fail. Such statements persist. The chest-beating I described then is the lesser concern, because a larger problem sits underneath it.