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When it comes to creating buzzworthy events and unforgettable student experiences, Sandre Malcolm isn’t just playing the game, he’s rewriting the rules. From winning a regional marketing showdown to building his own event empire, Sandre’s journey is the kind of glow-up that deserves its own docuseries.
It all started with a victory that made serious waves: Malcolm outshone more than 1,300 hopefuls to win a regional marketing competition hosted by Scotiabank. The prize? A coveted internship with the University of the West Indies (UWI) Mona Campus’ marketing department. But more importantly, it was the spark that lit the fire.
Jamaicans value experiences, Malcolm realised early. And that insight would shape his future. By 2016, he was already flexing those marketing muscles, helping to promote the Alkaline & Friends’ New Rules concert in Kingston. Fresh out of university, he was already brushing shoulders with dancehall royalty – and getting a front-row seat in the entertainment world.
But the real sauce? It came from the Fraternity of Roosters, a UWI-based brotherhood that didn’t just give Sandre a social circle, but a springboard.
“It was more than just vibes,” he said. “It was mentorship, leadership, and access to a network of Jamaica’s future power players.”
That network, and his own fire for innovation led to his first breakout idea: Wavelengths, a laser-lit event that turned heads and set the tone for everything that followed. “It was something different, and people felt that,” he said.
Fast forward to today, and Malcolm is the CEO of Campus Elite, a marketing agency that has its finger firmly on the pulse of Jamaica’s university scene. Whether it’s the UWI Carnival afterparty (D’Aftermas) or the wildly popular RR Wnzdz at Ribbiz UltraLounge, Sandre is constantly serving up fresh, student-friendly experiences that blend culture, creativity, and cashflow.
Yes, cashflow. Because RR Wnzdz isn’t just a party. It’s also a platform, offering students a chance to earn through event coordination and promotions.
“They’re not just partying, they’re learning, building networks, and making money,” he said.
CELEBRATION
To celebrate its anniversary in June, RR Wnzdz is turning up the heat with a Dancehall Royalty theme, an ode to the genre’s iconic rulers. The event will honour legends Vybz Kartel and Spice.
“It’s a full-circle moment,” Malcolm says. “We’ve gone from promoting concerts with these artistes to celebrating them at our own branded event.”
He recognises that staying ahead in Jamaica’s ultra-competitive party scene isn’t easy. Malcolm’s team keeps things fresh with everything from Red Bull-powered DJ battles to digital integrations that bring events to life on and offline.
“Innovation isn’t a buzzword for us; it’s how we stay relevant,” said Malcolm who has his eyes set on expanding the RR brand.
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