“Full Time Unu Free Up Popcaan”: Versi Joins Mounting Public Advocacy for Dancehall Star’s U.S. Visa Campaign

3 weeks ago 6

The push for Popcaan’s U.S. visa continues to gain traction. Dancehall artist Versi is the latest in a growing chorus of entertainers and fans advocating for the Unruly Boss to be granted access to one of the genre’s most crucial markets. Taking to Instagram, Versi reposted Popcaan’s 2023 tweet questioning why he’s allowed to perform everywhere in the world except America, adding his own passionate plea: “FULL TIME UNU FREE UP #POPCAAN… THIS WOULD BE GREAT FOR THIS GENERATION OF DANCEHALL AND OUR CULTURE! 🇯🇲” The post not only amplifies Popcaan’s travel concerns but also cements Versi’s place in the conversation as a culturally tuned-in voice advocating for progress.

This renewed wave of support comes at a time when multiple reggae and dancehall heavyweights—Buju Banton, Beenie Man, Sizzla Kalonji, Vybz Kartel, and most recently Bounty Killer—have all had their U.S. travel restrictions lifted. With their return to the U.S. stage reigniting global interest in dancehall and boosting streams significantly, Popcaan’s continued absence is becoming more conspicuous by the day. “Dancehall nice AGAIN 🔥🔥🔥 but we need Poppy now fi seal up di ting,” one fan wrote online, echoing a widespread sentiment across social media.

Strategically timed or not, Versi’s advocacy aligns with the rollout of his debut album P.V.O. (Portland’s Very Own), a deeply autobiographical 16-track project expected to drop later this summer. “A variety of topics—mostly nonfiction, ’cause you know I’m a real 🥷,” Versi wrote in a caption unveiling the album’s cover art. The album draws heavily from his personal journey since relocating to the United States, blending tales of hustle and heartbreak with seductive, club-ready anthems. His commentary on Popcaan’s visa status further positions him as not just a storyteller, but a stakeholder in the evolving narrative of modern dancehall.

Popcaan, despite never performing on U.S. soil, remains one of the genre’s most globally recognized figures thanks to high-profile collaborations with Drake, Gorillaz, and Jamie xx. In 2023, he launched the “1st Time in America” campaign, rallying his hundreds of thousands of followers to raise awareness about his exclusion from the U.S. His absence is more than symbolic—according to the Recording Industry Association of America (RIAA), reggae and dancehall music generated nearly $300 million in U.S. sales in 2023 alone. Popcaan’s inability to tap into this market limits not just his growth, but arguably the genre’s broader reach.

As public support swells and artists like Versi continue to speak out, the calls for U.S. authorities to review Popcaan’s travel status are becoming impossible to ignore. Legal and diplomatic barriers may still exist, but what’s clear is that the dancehall community isn’t staying silent. As one social media user put it best, “Popcaan will get soon in the mighty name of Jesus Christ of Nazareth, amen.” Hope, faith, and momentum are on Popcaan’s side—now all eyes are on what happens next.

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