Google, Meta, and TikTok filed separate lawsuits seeking to block a California law designed to protect children from the risks of social media, arguing that it violates their First Amendment rights. The law, which is scheduled to go into effect on January 1, 2027, prohibits tech companies from offering addictive feeds, endless scrolling, and autoplayed videos to kids under 16. They must also implement “reasonable measures” to make sure those under 16 are not given access to the addictive features by verifying users’ ages. Governor Gavin Newsom signed it into law in September.