Grenada Tourism Authority strengthens regional ties with Barbados sales mission

The Grenada Tourism Authority (GTA) has reinforced its regional marketing efforts following a recently completed sales mission to Barbados aimed at boosting visitor arrivals and strengthening industry partnerships.

The April 9 mission focused on direct engagement with key tourism stakeholders, including travel agents, corporate partners, and airline representatives. According to the GTA, the initiative formed part of ongoing efforts to ensure Grenada remains a preferred destination not only for international travelers but also within the Caribbean market.

Discussions during the mission explored opportunities for growth in the luxury, experiential, and multi-destination travel segments, while also assessing Grenada’s current performance across various sectors. Officials also promoted the island’s signature events, including Spicemas, the Grenada Chocolate Festival, and the recently introduced Lobster, Lambie, and Seafood Festival.

“These regional missions are critical to fostering the partnerships that drive our tourism growth,” said Stacey Liburd, CEO of the GTA. She noted that discussions with the Barbados Tourism Marketing Inc. and other industry leaders helped lay the groundwork for future joint marketing initiatives and improved airlift connectivity.

The delegation also conducted media engagements and partnered with Virgin Atlantic to host a radio competition offering a round-trip ticket to Grenada, an initiative the GTA said generated significant interest among potential travelers.

“Our mission in Barbados enables information sharing, which gives agents the confidence to effectively speak about Grenada’s evolving products,” said Samantha Thomas, marketing executive at the GTA. She added that training sessions and interviews during the visit resulted in an immediate increase in interest in Grenada’s accommodation offerings and upcoming festivals.

The tourism authority said the mission forms part of a broader push to translate regional engagement into sustained growth in visitor arrivals. With an active events calendar and continued collaboration with regional partners, the GTA aims to further position Grenada as a leading destination for Caribbean travelers.