How the smartest people in the boardroom make the worst decisions – on purpose

As an executive, you are mystified by the source of corporate failures. How does a well-managed company make bad decisions that run the firm out of business? Do you lack insider information? Or was the system actually designed to generate the wrong outcome? In these cases, it wasn’t ignorance. Or arrogance. Or even rotten luck. The team was proficiently trained and highly respected in local circles. Yet, in retrospect, the mistakes were obvious.