Hurricane Melissa led to $3.5 billion in lost sales for Campari, the owner of Wray & Nephew, Appleton rum brands

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Hurricane Melissa cost Campari, the Italian spirits company, €21 million (J$3.5 billion) as the local operation, J.Wray & Nephew Ltd, suffered from a reduction in alcohol consumption, masking what would otherwise have been a stronger year. “Jamaica hurricane impact—€21 million in the fourth quarter,” the company disclosed in its results presentation, adding that the group — one of the largest spirits companies in the world — would have grown at 3.0 per cent for the full year, excluding that effect.
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