Jamaican Model Tami Williams Fronts Tommy Hilfiger Fragrance Campaign

Jamaican supermodel Tami Williams has added another major milestone to her international fashion career, becoming the latest face of American designer Tommy Hilfiger’s iconic fragrance line.

The Saint International model stars in the newly released advertising campaign for Hilfiger’s signature scents, Tommy Girl and Tommy, marking her official debut as a “Tommy” girl. The campaign was photographed on the streets of New York City by acclaimed photographer Matteo Montanari.

“I’m tickled with joy and proud to be part of this new ad campaign for a true legend in American fashion,” Williams told Observer Online. She described the experience as especially meaningful given the campaign’s New York setting. “It was great shooting in the Empire State. Mr. Hilfiger is a New Yorker himself, and New York has become my second home away from Jamaica. The city’s vibrant energy is felt and seen throughout the images.”

Launched in 1996, Tommy Girl remains one of the fragrance industry’s top-selling scents, holding its own in an increasingly competitive global market. Williams appears alongside American model Conrad Solaka in the co-ed fragrance campaign.

Saint International CEO Deiwght Peters praised Williams’ continued success, noting that her latest booking reflects both her longevity and consistency in the industry.

“We’re filled with gratitude and thankful for the continued blessings Tami is receiving,” Peters said. “She is an exceptional talent who has sustained an impressive career for 12 years, since debuting as an exclusive model for Alexander Wang at New York Fashion Week in 2014.”

Peters added that the Hilfiger campaign further strengthens Saint International’s track record in fragrance advertising. Other agency models have appeared in major scent campaigns over the years, including Brit Knight for Lancôme’s La Vie Est Belle in 2023, Kai Newman for a 2016 United Colors of Benetton campaign, and Kibwe McGann for Puma in 2004.

Williams is widely regarded as one of Jamaica’s most successful modeling exports. Her portfolio includes global campaigns for luxury fashion houses such as Valentino, Balmain, Dolce and Gabbana, Calvin Klein, and Ralph Lauren. She has also fronted major mass-market brands including Express, Maybelline, and Victoria’s Secret.

With her latest Tommy Hilfiger campaign, Williams continues to solidify her status as a leading Caribbean presence on the global fashion stage.