The Jamaica Football Federation, JFF, has appointed Tanya Lee Perkins as an ambassador, marking a pivotal step in strengthening the team’s connections with stakeholders and sponsors.
Perkins, a trailblazer in sports marketing and athlete management, brings a proven track record to this role.
As founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, with her roster over the years including Reggae Boyz Captain Andre Blake.
Formerly vice-president of marketing at SportsMax, Tanya led campaigns across 31 countries, establishing the network as the region’s most-watched sports channel.
She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups – 2010, 2014, 2018, and the Olympics.
As ambassador, Perkins will assist in driving sponsorship and funding for the JFF while strengthening relationships with stakeholders and supporters.
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