5 months ago
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Reggae singer Keznamdi is seeking to remind humanity of the importance of cherishing life’s most essential moments with his latest release, Time.
“Humanity is constantly faced with this tension between intense focus and the need to live in the moment,” Keznamdi shared. “I know this song is gonna touch some inner notes for a lot of people ‘[because] it’s just straight-up reality.”
The poignant track, with its heartfelt lyrics and infectious rhythm, perfectly encapsulates Keznamdi’s ability to blend traditional reggae with elements of dancehall, Afrobeats, and soul — a sound that has earned him over 20 million streams to date.
He released the visuals for Time last week. Filmed against the vibrant backdrop of Ghana, the video is a soulful exploration of Keznamdi’s deep cultural ties to Africa and his commitment to delivering music that resonates globally. This release marks the first glimpse of his highly anticipated sophomore album, slated for release in the first half of 2025.
Born in Kingston, Jamaica, to Rastafarian parents who performed with the iconic reggae group Chakula, Keznamdi’s artistry is steeped in a rich legacy of music and activism. His upbringing was anything but ordinary, shaped by international experiences in Tanzania and Ethiopia, which broadened his creative horizons.
The visual’s lush landscapes and dynamic storytelling are a testament to Keznamdi’s global vision and ability to connect deeply with audiences.
From his début EP, Bridging the Gap, in 2013, which topped both the iTunes and Billboard Reggae Albums charts, to his critically acclaimed 2019 album Bloodline, Keznamdi has consistently proven himself as a force to be reckoned with.
The new single, Time, builds on this impressive foundation, pairing introspective lyrics with a panoramic video that celebrates African culture.
His past collaborations with industry heavyweights like Zhu, A-Trak, and Chronixx further solidify his place as one of reggae’s most versatile artistes.
With his sophomore album on the horizon, Keznamdi is poised to elevate his artistry even further.
Fans can expect a continuation of the vibrant, globally inspired sound that has made him a standout voice in contemporary reggae.
As the buzz around Time grows, Keznamdi’s star continues to rise.
“It is time to remind yourself to pause, reflect, and embrace the moments that truly matter,” Keznamdi said.
English (US) ·