LVMH Wants To Sell Its 50% Stake in Rihanna’s Fenty Beauty — Valued Up to $2 Billion

Luxury conglomerate LVMH (Louis Vuitton Moët Hennessy) is reportedly exploring the sale of its 50% stake in Fenty Beauty, the globally successful cosmetics brand co-owned with Grammy-winning artist and entrepreneur Rihanna, according to a Reuters exclusive published October 21.

Sources familiar with the confidential matter told Reuters that LVMH has hired investment bank Evercore to assist with the potential sale. While neither LVMH, Evercore, nor Rihanna’s representatives have issued public comments, the move signals a possible shift in the luxury giant’s beauty portfolio strategy.

Founded in 2017, Fenty Beauty was developed through Kendo Brands, LVMH’s in-house beauty incubator. Rihanna and LVMH each own a 50% stake in the brand, which has become one of the most influential modern beauty labels thanks to its inclusive range of products designed for Black, Hispanic, Asian, and other underrepresented skin tones.

According to the report, Fenty Beauty generated around $450 million in net sales in 2024, and could be valued between $1 billion and $2 billion in a potential sale. The brand’s products—spanning makeup, skincare, haircare, and fragrance—are available at Sephora (also owned by LVMH) and on Amazon, reflecting its wide market reach.

The news comes months after e.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $1 billion, underscoring a surge in beauty sector valuations tied to celebrity-founded labels

Time names Fenty Beauty foundation as one of the 25 most iconic inventions of the 21st century. “Its immediate success pushed other makeup companies to be more color inclusive. Rihanna continued to develop the business, growing it to a billion-dollar brand.”