Marketing agency 1GS blames AI and bets on it too

One Great Studio (1GS) lost $25 million last year, reversing a $36-million profit the year before, and its CEO partially blames artificial intelligence (AI) — but also sees it as the way out. “If you’re not leveraging AI in this industry now, you’re behind,” CEO Dujane Browne said. “While some companies fear AI, we’ve taken the time to do our research on how we can use it wisely to enhance what we do.