Masicka, the New Face of Apple Music’s Reggae Category, Promises to Bring “Same Flame” to Reggae Sumfest Performance

Dancehall powerhouse Masicka is riding high on a wave of international recognition as he prepares to set the Reggae Sumfest stage ablaze this weekend. Apple Music has spotlighted the “Tyrant” deejay as the new face of their Reggae category — a major nod that underscores his influence in shaping the modern sound of the genre. It’s a timely honour, arriving just as anticipation builds for what’s expected to be one of the most electrifying performances of the festival.

Masicka’s recent run has been nothing short of impressive. He delivered stellar sets at BRT Weekend in the U.S. and the renowned Wireless Festival in the U.K., both of which showcased his lyrical dexterity and crowd-commanding energy. He also made waves with a surprise appearance at Vybz Kartel’s massive Atlanta show, and stood tall on stage at Bounty Killer’s U.S. return concert at Brooklyn’s Barclays Center — moments that have further solidified his place as one of dancehall’s most in-demand stars.

Apple Music

The hitmaker’s online presence is just as powerful as his stage show. His single “Mute” continues to dominate playlists across streaming platforms, while “Rich Sex” — produced by Rvssian on the Story Book Riddim — was recently featured on Billboard Magazine’s June Reggae/Dancehall Fresh Picks. Both tracks exemplify Masicka’s signature blend of grit, melody, and lyrical sharpness and have played a central role in elevating his global profile.

Speaking on his Sumfest return, Masicka made it clear he’s coming with intensity. “I’m bringing the same flame to the stage,” he said, promising to match the energy and impact of his recent high-profile outings. For fans, it’s a chance to witness the artist at the peak of his powers, returning to Jamaica’s biggest music festival with a point to prove.

With hit records, global recognition, and industry co-signs pouring in, Masicka’s moment is undeniable. As he prepares to take the Sumfest stage once again, all eyes are on the Genasyde leader to deliver a performance that captures not just the spirit of dancehall, but its future.

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