3 weeks ago
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Ghanaian-American singer Moliy and rapper-singer Yung Wylin’ are among the headliners set to perform at AfroJam Jamaica, taking place June 26–29 in Negril. Event organiser Susannah Salmon said the line-up, which includes artistes from genres Afrobeats, dancehall, and hip hop, has been carefully selected to deliver a meaningful cultural experience for attendees.
“Moliy was selected as our inaugural headliner for three key reasons, including her chart-topping single Shake It To The Max which has broken into global playlists and resonates with both Afrobeats and Caribbean audiences; the cross-cultural connections which she embodies that defines AfroJam Jamaica; and Moliy brings an engaged fan base, strong social media presence, and a reputation for dynamic live performances,” Salmon said
AfroJam Jamaica will feature four themed events: Neon Glow on June 26, Retro Bash on June 27, Brunch Beach Party on June 28, and the Golden Noir Finale on June 29.
Salmon further explained that she has so far been successful in planning for the highly anticipated weekend.
“Preparations for AfroJam Jamaica have been extremely focused and collaborative. Our team has been working to make sure the vision of AfroJam comes to life. We’ve secured the Jamaica Tourist Board endorsement, built out our sponsorship tiers with key brand partners, and finalised venue logistics at Wavz Beach and Long Bay Beach. Our creative team is developing immersive décor and production concepts for each themed party, while marketing and ticket sales efforts – including targeted digital campaigns and strategic flash offers – are gaining strong traction,” she said.
As a first-generation Sierra Leonean living in Jamaica for over 10 years, Salmon, a travel agent, wanted to create a destination weekend that celebrates the rich cultures of Africa and the Caribbean. She believes that the weekend of events will nurture ties between the regions.
“Culturally, AfroJam Jamaica will spotlight the long-standing musical and artistic ties between Africa and the Caribbean, platform emerging talent, and foster cross-continental collaboration. Economically, we expect to drive significant tourism revenue through increased resort bookings, restaurant and vendor sales, airport transfers, and local transportation. Our partnership with the Jamaica Tourist Board and engagement of local businesses – from print sponsors to beverage partners – will circulate funds directly into community programmes and a portion of ticket proceeds will support youth arts initiatives in both Jamaica and Sierra Leone,” she said.
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