Official: Shenseea Signs Label Deal With Columbia Records, a Division of Sony Music — Releases “Boss Up” as First Single

Jamaican dancehall superstar Shenseea has officially signed a record deal with Columbia Records, a division of Sony Music Entertainment, marking a new chapter in her global career which started with Interscope Records in 2019. The confirmation comes with the release of her latest single “Boss Up,” distributed under Columbia Records/Since ’93, divisions of Sony Music Entertainment, under exclusive license from Shenyeng Inc.

The move follows weeks of speculation after World Music Views reported that Shenseea had been linked to Sony Music Entertainment UK Ltd. and was seen in London filming visuals for the single. The pre-save link for “Boss Up,” hosted on her official website, also pointed to Sony Music UK infrastructure—fueling talk that the artist was aligning with the company’s British arm.

Now, with the official copyright line confirming Columbia’s involvement, it’s clear that Shenseea has joined the same powerhouse label that has represented icons like Beyoncé, Harry Styles, and Adele, and is in a joint venture with Since ’93, which is also part of Shenseea’s deal.

Since ’93 is a British entertainment company that operates as a record label, music publisher, and talent agency. Founded in 2012 by entrepreneur Riki Bleau (originally under the name Avant Garde Music), it became widely known through its joint venture with Sony Music Entertainment and executive Glyn Aikins.

The label has helped launch major acts including Aitch, Cat Burns, Fredo, Loski, Tems, and Tyla, playing a pivotal role in the global rise of UK rap and R&B.

In 2020, Forbes highlighted Bleau and Aikins for their impact on UK rap’s growth, and in 2024, alongside Joe Iddison, they received Music Business UK’s “A&R of the Year – Adult Contemporary” award. Bleau has also been featured on the Powerlist, which celebrates the most influential Black Britons of African and Caribbean heritage.

“Boss Up”: The First Release Under the New Deal

“Boss Up” serves as Shenseea’s first official release since parting ways with Interscope Records in late 2024, and her debut single under the Sony Music umbrella. On social media, she teased the song with a cheeky caption: “Somebody tell Prince Harry ‘Boss Up’ a drop Friday!”

The move positions Shenseea for renewed global momentum after her 2024 breakout hit “Hit & Run” with Masicka dominated YouTube and streaming platforms, becoming the year’s biggest dancehall song.

Shenseea now joins a lineage of Jamaican artists who have inked deals with Sony-affiliated labels the 1990s. Patra signed to Epic Records (a Sony subsidiary) and brought dancehall to mainstream America with hits like “Romantic Call” and “Worker Man.” Around the same era, Diana King released the chart-topping Tougher Than Love under Sony’s Work Group label, earning international acclaim for “Shy Guy.”

The Sony era of the ’90s also included signings of male dancehall icons: Super Cat, who released Don Dada through Columbia Records; Mad Cobra, whose “Flex” became a Billboard Hot 100 hit via Columbia; and Tony Rebel, whose conscious reggae fused seamlessly with the label’s crossover ambitions.

Now, nearly three decades later, Shenseea continues that legacy—becoming the latest Jamaican artist, and the first Jamaican woman of her generation, to sign a major label deal within Sony Music’s global network.