Hundreds of Rihanna fans turned out at the official launch of her popular Fenty Beauty and Fenty Skin product lines at Fontana Pharmacy on Waterloo Road in St. Andrew on Thursday.
The products are exclusively available at Fontana’s Waterloo and Fairview locations.
Tauna Thomas attended the event.
The 9 am event saw a buzz of activity from excited Jamaicans who crowded the ground floor of Fontana’s Waterloo location to get their hands on products from Rihanna’s beauty and skin care line.
Security personnel were at both entrances doing crowd control while beauty and skin care enthusiasts streamed into the location.
Several displays dotted the store with Rihanna’s cleansers, lip liners and glosses, fat water, blotting powders and body creams among other products.
Among the hundreds who purchased and watched live applications of the products were several content creators to include YouTuber, Petite Sue.
Fashion stylist, BootlegRocstar is applauding Fontana for providing greater accessibility to Rihanna’s products.
Make-up artist Kim credits the Fenty line for its inclusivity.
Among the crowd were other ordinary Jamaicans who described themselves as big fans of Rihanna. One of them, Stephanie, is from St. Andrew.
The launch event was hosted by social media influencer RushCam.
Fontana is set to host its second launch event on Saturday at its Fairview location in Montego Bay, St. James.
Meanwhile, chief executive officer, CEO, at Fontana, Anne Chang says she’s overwhelmed by the strong turnout from Jamaicans to the Fenty launch.
Ms. Chang says Fontana will be considering expanding to its other locations.
Anne Chang, CEO at Fontana, speaking with Nationwide News.