Sean Paul goes AI for new video

Grammy-winning megastar Sean Paul aims to move with the time in his recently released artificial intelligence (AI)-featured video for his new single, ' Ginger'.

Pushing his creative boundaries with a bold fusion of dancehall, cinema and cutting-edge technology, the We Be Burnin singjay puts on the hat of a creative director, adding another layer of artistic expertise to the established musician's repertoire. With a cinematic experience where each frame resonates with power and unforgettable imagery, Sean Paul embodied the lead in Hollywood's most iconic blockbuster films--a concept that blends nostalgia with fantasy.

The journey begins aboard the romance of Titanic, with Sean Paul taking on the lead role opposite a mysterious young woman with striking ginger-coloured hair--a symbolic nod to the song's title. Each scene thereafter builds in scale and imagination, transporting viewers into a world of striking, surreal visuals. From the adventurous world of Indiana Jones to the high-tech spectacle of Iron Man, the swashbuckling spirit of Pirates of the Caribbean, and the adrenaline of Mission Impossible, Sean Paul personifies these roles with charm and humour, stepping outside his traditional persona in music videos.

However, there have been a mix of feedback from fans since the release of the song's visuals on Tuesday, with many loving the song but "not feeling the AI concept". Others have embraced the change and welcome the "refreshing" approach the dancehall giant has undertaken in keeping up with the technological changes. The video has since garnered more than 15,000 views since its release on YouTube.