Shaggy to Perform in the Macy’s Thanksgiving Day Parade®

For its sixth consecutive year, the Jennie-O Big Turkey Spectacular float will entertain Macy’s Thanksgiving Day Parade^® attendees and millions of viewers nationwide on the morning of Thursday, Nov. 27.

Shaggy, a multi-award-winning songwriter, producer and hitmaker, is set to perform a mashup of his most iconic songs on the Jennie-O float this Thanksgiving.

For its sixth consecutive year, the Jennie-O Big Turkey Spectacular float will entertain Macy’s Thanksgiving Day Parade® attendees and millions of viewers nationwide on the morning of Thursday, Nov. 27.

“I’m excited to bring some island vibes to the Macy’s Thanksgiving Day Parade^® atop the Jennie-O float,” said Shaggy. “It’s my first time taking part, and I’m looking forward to kicking off the holiday season with great music and good energy for all the fans out there and tuning in from home.”

Spanning an impressive 36 feet in length, 25 feet wide and standing 24 feet tall, The Big Turkey Spectacular by Jennie-O made its dazzling debut in 2020. Adorned in the brand’s signature gold and green, the float sparkles with more than 200 pounds of glitter, capturing the festive spirit in every detail.

The turkey’s tail feathers span 25 feet across and rise two stories high, crafted from enough steel tubing to cover the length of a regulation football field. These towering feathers aren’t just for show — they’re engineered to release bursts of confetti during the Parade.

Crowning the spectacle is the motion-activated top hat that reveals a delightful surprise: baby turkeys, known as poults, pop out to greet the crowd. This larger-than-life float is a must-see in this year’s Parade.

“We’re thrilled to celebrate our sixth consecutive year in the iconic Macy’s Thanksgiving Day Parade^®,” said Kim Anderson, senior brand manager of the JENNIE-O^® brand. “This season is always a special one for us, and teaming up with legendary artist Shaggy will bring an exciting new twist to our beloved float. The Big Turkey Spectacular will be unforgettable yet again this year!”

Audiences nationwide can watch the 99^th Macy’s Thanksgiving Day Parade only on the official telecast on NBC and Peacock, broadcast starting at 8:30 a.m. in all time zones. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information, visit macys.com/parade.

This holiday season, the JENNIE-O^® brand is also celebrating the rich tapestry of cultures that define the American Thanksgiving table through an all-new campaign: Jennie-O Thanksgiving Roots and Recipes, which spotlights how family heritage influences Thanksgiving celebrations across the country through food and shared traditions. In a first-of-its-kind report, the brand explores how culture influences American Thanksgiving celebrations, thanks to survey results of 5,000 American consumers.

And finally, throughout November, Jennie-O consumer engagement experts will be on hand to help alleviate stress around holiday meal planning at the company’s 1-800-TURKEYS hotline and through live chat on the Jennie-O website. Whether helping seasoned chefs or first-time hosts, the service has become a trusted Thanksgiving lifeline, preventing common cooking disasters and ensuring memorable holiday meals. Turkey preparation specialists will address inquiries ranging from roasting techniques to incorporating cultural flavors and spices into traditional preparations.