Social media real estate posts face regulatory scrutiny

The Real Estate Board has opened a review of its code of ethics to set standards for how agents advertise property on social media and has sued a company it alleges brokered property without a licence. The review examines rules written before Instagram and TikTok became a key sales channel for Jamaican agents, said Dr Tina Beale, principal of the Real Estate Training Institute, an arm of the Real Estate Board.