Site logo

Starbucks beats sales forecasts as China recovers

Starbucks posted stronger-than-expected sales in its fiscal second quarter as demand in China began to recover, but the company said that sales growth could moderate as the year progresses.

The Seattle coffee giant said its net revenue jumped 14 per cent in the January-March period to US$8.72 billion. That was better than the US$8.41 billion Wall Street had forecast, according to analysts polled by FactSet.

Same-store sales — or sales at stores open at least a year — rose 11 per cent as traffic picked up in stores. That also beat analysts’ forecast of a 7.3 per cent increase.

Same-store sales in China were up three per cent, reversing a 29 per cent decline the company saw in its October-December period because of to a spike in COVID infections. It was the first time Starbucks had seen positive same-store sales in China since 2021.

Starbucks Chief Financial Officer Rachel Ruggeri said traffic is strong in the afternoons and on weekends at stores in China. But the company is still uncertain about post-pandemic customer patterns, as well as the resumption of international travel to China. Ruggeri said Starbucks expects the pace of weekly sales’ improvement to moderate in the second half of this year.

“We’re very encouraged by many of the signs that we see, but there’s a lot that we’re navigating,” she said on a conference call Tuesday with investors.

In North America, same-store sales climbed 12 per cent, and the company reported more store visits as well as higher spending per visit. The double-digit gain was partly because of comparisons with the same period last year, when sales were impacted by the omicron variant. For the full year, Starbucks expects North American same-store sales increases in the 7 to 9 per cent range, Ruggeri said.

Starbucks said it opened 464 net new stores during the quarter, including 100 in North America. As part of a larger plan to reinvigorate sales, Starbucks has been closing underperforming locations and replacing them with stores in higher-traffic areas or smaller stores that are focused on pickup or drive-thru business.

Starbucks CEO Laxman Narasimhan said the company also continues to introduce new equipment — like hand-held cold foamers — to improve execution and speed. But he said Starbucks must do a better job simplifying its supplies and operations. He noted that the company currently has 1,500 cup-and-lid combinations around the world.

“Our performance is strong, but our health could be stronger,” he said. “There is more work to do in our stores for the demand that we see.”

Starbucks’ earnings rose 35 per cent to US$908 million. Adjusted for one-time items, the company earned 74 US cents per share. That also beat analysts’ forecast of 65 US cents.

Tuesday’s earnings report was the first presided over by Narasimhan, who took over as Starbucks’ CEO at the end of March.

Narasimhan is a former PepsiCo executive who most recently served as CEO of the United Kingdom-based health and nutrition company Reckitt. At Starbucks, he succeeded long-time leader Howard Schultz, who came out of retirement last spring to serve as interim CEO while the company searched for a new chief executive.


Read More


  • No comments yet.
  • Add a comment