Str8 Vybz Rum to ignite the Summer

Jamaica’s hottest summer just got even hotter—because Str8 Vybz Rum is taking over! As the official rum of Reggae Sumfest 2025, the island’s most electric music festival, Str8 Vybz is blending bold flavours with dancehall energy, setting the tone for a season bursting with culture, rhythm, and unforgettable vibes.

 
Whether you’re front row at the Sumfest stage or cooling down in Negril at Dream Weekend, Str8 Vybz Rum promises to turn every sip into a celebration. This summer, fans and flavour chasers alike will get the chance to explore the full Str8 Vybz line-up—Unstoppable, Fever, Electric, and Ramping Shop—with interactive activations across all major events. Think rum tastings, freestyle cocktail stations, branded giveaways, and high-energy surprise appearances by some of Jamaica’s favourite artistes.

But that’s not all; Str8 Vybz is turning up the tempo every Saturday at Margaritaville Montego Bay, starting July 11, with Str8 Vybz Saturdays—a weekly summer series where rum meets riddim with beats from Jamaica’s top DJs, live performances, and the kind of cocktails that make you want to come back every Saturday.

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