The People, the Places, the Rhythm: Sandals’ New Made of Caribbean Films

What began as a powerful statement of who we are has grown into an ever-expanding tribute to the islands that shape us.

Born and built here, our Made of Caribbean journey continues to be guided by the rhythm, color, creativity, and soul of the Caribbean.

Now, we go deeper. Shot in the Eastern Caribbean, across the breathtaking landscapes of Saint Vincent and St. Lucia, this next wave moves beyond postcard views and into the textures, sounds, flavors, and moments that define life on the islands. Through three new TV spots — “Feel,” “Dive,” and “Play” — and a new brand film, we invite you to experience the Caribbean the way it’s truly lived: to feel its warmth, dive into its depth, and play in its joy.

It Starts With Our People

At the heart of this next chapter is a brand film that celebrates the true soul of Sandals: our people. Narrated by Executive Chairman Adam Stewart, and built on the spirit of the Caribbean people, this film honors the warmth, pride, and genuine connection that have shaped our legacy from the beginning. From the very first hello to the last goodbye, it’s our team members who bring the Sandals way to life. Not because it’s their job — but because it’s who they are. It’s real. It’s heartfelt. And it’s the foundation of the next wave of Made of Caribbean.

“Feel”

“Feel” isn’t about what you see, it’s about what stays with you. The exhale you didn’t know you needed. Sun-warmed skin. A sky full of stars and the quiet thought: this is exactly where I’m meant to be. This spot captures the subtle shift that happens when the Caribbean settles into you. Right down to the last hug. You know the one.

“Dive”

Yes, the water is impossibly blue — but “Dive” is about going deeper than the sea. It’s about curiosity. About leaning in. Finding yourself in coral nurseries, caught up in a traditional beat, let in on a family recipe, or guided to hidden reefs and places only a local would think to show you. Here, to dive is to immerse yourself in culture and connection. Taste more, learn more, and surface with stories that stay with you long after you’ve dried off.

“Play”

“Play” is the kind of joy you don’t plan, it finds you. A round of dominoes with a splash of rum. Music you didn’t mean to dance to… until you’re in the middle of it. Cards at the swim-up bar. A little fire — the scotch bonnet kind. The Caribbean is full of reasons to join in, and the best memories are made when you do.