2 months ago
5
LONG-STANDING DISTRIBUTION company Chas. E. Ramson reaffirmed its commitment to the Jamaica Premier League (JPL) yesterday with a $24-million sponsorship of Professional Football Jamaica Limited (PFJL) at the company’s Spanish Town Road base.
In the wake of the resignation of PFJL chairman Christopher Williams, who will officially step down on August 31, director of operations at Chas. E. Ramson, Christopher Ramson, said its recommitment to the league is a show of confidence that the league remains in good hands.
“The relationship between the PFJL and Chas. E. Ramson has been very fruitful, and we have enjoyed a good partnership. I have spoken to Chris Williams about the transition, and we are confident the new administration will take it and run with it like before.
“So, we are happy to come on board with a total of $24 million over the next two years, and we are going to put our all in this sponsorship and see it continue to grow.
“When I spoke to Chris (Williams), he is taking a step back. But when the partnership started, the first thing he did was put me in touch with a lot of the people on the ground and in the background. So, this is not a one-man show by any means.
“A lot of those people are still there. The relationships are still here. So, I believe in it. I think he put a lot of good people in place, and the administration is going to continue to run a great programme. I have no doubt,” he stated.
The full details of the deal were not made available, however, defending JPL and Caribbean Cup champions Cavalier will continue to adorn the Foska brand on its jersey while all 14 teams in the league will get nutritional support through the Foska brand.
“We supply all teams. So, all teams get nutritional content,” Ramson continued.
“Cavalier have done very well the last few seasons, and we have seen tremendous growth in the players over the years, and we have seen a tremendous amount of footballers crossing over into the international market.
“So progammes like the Jamaica Premier League offers opportunities for the youths to get more exposure internationally. So, we believe in the programme.”
CEO of PFJL Owen Hill revealed that the lionshare of the sponsorship will be in cash and thanked Chas E. Ramson for continuing to believe in the project.
“It’s $24 million over the next two years. And that’s a mix between cash and kind. It’s an important step in our journey because we need to fuel the next generation of footballers, and Foska has shown that commitment.
“Partners like Foska understand the importance of investing in our youths. The country is better off when you have major brands showing their support. And for the PFJL it is heartwarming to know that brands like Foska trust us, and we continue to deliver on the trust they have placed in us,” he said.
Like Ramson, Hill believes that the recommitment in sponsorship shows confidence in PFJL’s long-term ambitions.
“All of this was designed by the chairman (Williams) and board of directors, and at the same time continuity is required. So, transition is important. So, it’s a recommitment of faith in the programme.
“The chairman (Williams) has indicated he is stepping down from the chairmanship but will still be involved in the operational execution and sponsorship relationships.
“So, we want to continue to build the partnerships and continue to deliver. So, this recommitment is a sign of faith, and we will not take it lightly.
“So, while Chris Williams is transitioning, the entire board and management is being right-side the way it ought to be in order to continue the torch,” he said.
English (US) ·