Uncertainty Looms Over December Staging of Ghetto Splash as Corporate Sponsors Shift Focus After Hurricane Melissa

2 weeks ago 7

Uncertainty once again hangs over this year’s Ghetto Splash, barely 12 months after Prime Minister Andrew Holness swooped in to rescue the beloved community concert at the eleventh hour. Now, with just days to go before the scheduled December 16 staging, organiser Patrick Roberts says the event’s future is “looking dimmer and dimmer” — but he’s not ready to call it quits.

Ghetto Splash, a 36-year-old staple in Waterhouse and one of Jamaica’s most enduring free concerts, is normally a guaranteed December highlight. The annual gathering at the Waterhouse Mini Stadium attracts thousands from surrounding communities, with some of dancehall’s biggest names performing free of cost. However, Hurricane Melissa’s devastation in late October shifted the island’s priorities, drying up sponsorship commitments that once seemed promising. According to Roberts, a major corporate partner had already expressed enthusiastic interest — but all communication has since gone silent.

The Ministry of Culture, Gender, Entertainment and Sport had also offered support earlier in the year, but Roberts acknowledges that national focus has rightly pivoted to rebuilding efforts. “When you look at the nature of what unfolded with the storm… you just have to commend them,” he said, praising both artistes and the ministry for their extensive relief work. Even long-time stalwarts like Shaggy, who has helped plug financial gaps in previous years, are already stretched thin assisting communities in need.

Still, the spirit of the season keeps Roberts hopeful. With Beenie Man, Aidonia, Skeng, Jahshii, and Skippa all confirmed and ready to energise the Waterhouse crowd, he insists the show could go on if a sponsor steps forward — even at the last minute. “The template is already there… it’s just the resources for the production part that is lacking,” he assured. As Christmas draws near, Roberts remains determined to protect a tradition that has brought top-tier entertainment into the heart of Kingston’s inner-city for more than three decades.

Whether Ghetto Splash 2025 makes it to the stage now depends on one final miracle — the same kind that saved the show last year.

Share this post: on Twitter on Facebook

Read Entire Article