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According to Forbes, Stick Figure landed on Pollstar’s Live 75 list of the summer’s biggest tours, selling over 100,000 tickets and grossing more than $8 million across twelve headlining shows.
In addition to those sold-out dates, the band also topped the bill at three major festivals and expanded internationally with debut headline shows in Brazil and Chile, performing for more than 4,000 fans in each country.
Behind the rise of Stick Figure is the Ineffable Music Group, an independent label and management powerhouse that has quietly built an empire outside the traditional major-label system. Founded in 2006 and accelerated during the pandemic when live music came to a standstill, Ineffable has been Billboard’s top independent reggae label several times since 2019, while Stick Figure has been recognized as the top living reggae artist over the same period.
Adam Gross, President of Ineffable, told Forbes: “Stick Figure is a band name, but it’s really one person who creates all the music and runs the business. Scott [Woodruff] records every instrument—guitar, drum, bass, keys, vocals—and with each album, he improves his production and his sound.”
Stick Figure is by no means the highest grossing reggae touring acts of 2025, as Vybz Kartel set new benchmarks for Jamaican music globally. The dancehall icon made history as the highest-grossing reggae-dancehall artist in U.S. concert history, earning $8.4 million from two sold-out shows at Brooklyn’s Barclays Center in April. The performances, promoted by CJ Milan under the Reggae Fest brand, drew 31,126 fans—nearly double the gross earned by Buju Banton’s two-night run at UBS Arena in 2024, which brought in $4.5 million.
The shows marked Kartel’s first U.S. performances in over two decades, following his release from prison in 2024 after his murder conviction was overturned. Milan told World Music Views: “In the first 45 minutes, we moved over 12,000 tickets. It proved Kartel’s reach isn’t just local—it’s global.”
Still, at $80 per average ticket, the numbers ranks Stick Figure as one of the highest-grossing reggae acts in America’s modern touring circuit—proof that the genre’s grassroots following remains both loyal and lucrative.
The band also managed to make a strong impact on the Billboard 200 and Billboard Reggae Albums charts with every release.
Their 2019 album World on Fire debuted at No. 34 on the Billboard 200, selling over 14,000 copies in its first week—the best reggae debut since Sting & Shaggy’s 44/876 in 2018, according to Forbes. The record even dethroned Marley’s Legend for a brief period on the Billboard Reggae Albums chart. Their 2022 album Wisdom achieved a similar feat, disrupting Bob Marley’s unbroken 140-week run at No. 1 with Legend.
Released independently on September 9 via Ruffwood Records, Wisdom sold 34,900 units in its first week in the United States, including 10,900 pure album sales and 32.3 million audio and video streams, according to data provided to World Music Views from Billboard’s sales tracker, Luminate. It became their fourth No. 1 reggae album.
On November 13, 2025, the band’s next project, Free Flow Sessions, will arrive with the lead single “Moon Palace,”which has already debuted at No. 1 on the Reggae iTunes Singles chart.
Two more singles—“Welcome to My World” and “Forever”—are set for release ahead of the album per Forbes. With a rapidly growing fanbase, the project is expected to be among the standout reggae albums of 2025 and debut on the Billboard Reggae Albums chart.
Stick Figure is also expected to be named Billboard’s Top Living Reggae Artist again this year—a record unmatched by any other living artist.
English (US) ·