Behind Jamaica’s Carnival Industry—A Mutually Beneficial Opportunity

In an instant, Jamaica Carnival 2025 Road March was over, culminating the lifestyle celebration—a period of intense cultural expression, social interaction, and a break from everyday life—after months of preparation: saving to buy costumes of choice on layaway plans or taking a loan—Scotiabank is offering up to J$300,000—and fitness training to develop the stamina required for the party experiences, J’ouvert, and the grand road march ahead.

BUSINESS STRUCTURE

Jamaica Carnival does not take place on its own; it requires an ecosystem of bands, businesses, and professionals to stage the event, with everyone benefiting, thus ensuring its preservation, sustainability, and growth in perpetuity and for posterity. Today, the extent to which it is seen to be so bears testimony to the high level of business organization behind Jamaica Carnival, with all four bands operating either as a single entity or within a multi-company structure. As Tourism Minister Edmund Bartlett told the media recently, “Carnival is not merely a celebration—it’s serious business.”

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