2 months ago
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The carnival parade viewing deck, once a key highlight of the popular Big Wall event traditionally held on carnival day in Jamaica, will return on April 27 during the road march at the Ranny Williams Entertainment Centre, located at 36 Hope Road, St. Andrew.
This announcement was made on Tuesday evening by Richard Hoo Kim, party promoter of Big Wall, at 100 Hope Road in St. Andrew, where Hennessy showcased its relaunched Very Special limited-edition bottles for the carnival season.
“We’ve brought back the viewing deck after retiring it for a couple of years. We are offering our patrons the option to buy a combo ticket that will allow them to view the parade and also attend Big Wall for a fraction of the price for a Big Wall ticket. That’s a new item,” Hoo Kim told The Gleaner.
The location will also serve a dual role for the viewing deck dubbed Hennessy Vue and the Big Wall – Planet X carnival after party.
Another addition this year, Hoo Kim said, is “a bigger production” featuring music by DJ Scott and DJ Squeak. Guests will also enjoy complimentary Hennessy cocktails on entry, showcasing the three blends Hennessy is promoting for the carnival season.
“You can expect a whole synchronisation with deejays and visual. We’re going heavy on visual. They (Hennessy) have recognised that the brand aligns with their carnival special, and you can expect a great presentation from them,” he said.
The Hennessy Vue viewing deck will be opened between 11:30 a.m. and 4:30 p.m. on road march day.
Britni Riley, category manager at Select Brands Moët-Hennessy explained, “Big Wall, being one of the biggest events for the carnival season, and with Hennessy being the title sponsor ... The Hennessy Big Wall Vue will be the place to view all the bands passing on carnival day, and of course we will be heading to Big Wall thereafter.”
She said that, in addition to the partnership, Hennessy has teamed up with the Republic Beach family and will be part of Republic Bush, set for April 18 at Secret Quarry in Caymanas Estate, as well as upcoming Sunnation Jamaica events.
“So, you might not see us on the road, but we will be every where else for an awesome time.”
Also present at the launch event was Giomar Mitchell, artiste and carnival brand ambassador for Hennessy this year.
During an interview with The Gleaner, he shared that fans can look out for him on the road this carnival. In the lead-up to the big day, he plans to continue promoting his single Waistline, a collaboration with Brush 1 ‘The Road Marshal’, which was released a few weeks ago around the time of Trinidad’s carnival.
Waistline was developed two months ago as part of an ongoing project with a collective called Circa Eleven, with whom he’s been working for the past seven months. The group shares a strong connection with Brush 1, making the collaboration a natural fit.
“I never did soca before enuh, but I’m someone who loves to do all types of music, so that never frighten me. So, mi go in a di studio, and Brush did already write the song, and have the template and everything. Him seh, ‘Gio, mi just want you put yu flair, and just do yu thing pan dis and jus’ be yourself. Just do a thing, and it’s all there on the track. I just flowed with it perfectly. The melody is a feel good [vibe], as you hear it, it makes you want to get up and dance,” Mitchell said.
He continued: “The whole reason behind that song is because it’s a full Jamaican production. We haven’t had that [in] a little bit in the soca scene, so we are trying to bring that back and show that Jamaicans have improved over the years [with regard to soca music], but we still can make these huge carnival songs. That we a push, Waistline.”
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