Jamaica Tourist Board wins Gold ADDY for Easter campaign

The Jamaica Tourist Board’s Easter campaign video has won a Gold ADDY for Cinematography at the 2026 American Advertising Federation (AAF) Caribbean American Advertising Awards.

The campaign, created in collaboration with The Limners and Bards Limited (The LAB), was recognized for outstanding creative excellence in advertising across the United States and the Caribbean.

“We are proud to see Jamaica’s culture and spirit brought to life,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “Through this powerful storytelling, we are able to showcase the vibrancy of our island and strengthen the connection between Jamaica and its global diaspora.”

The American Advertising Awards, presented by the AAF, are among the industry’s most comprehensive competitions, celebrating excellence in creative work across the U.S. and Caribbean.

The Easter campaign was designed to inspire members of the Jamaican diaspora to reconnect with the island during one of its most vibrant seasons. Through cinematic storytelling and striking photography, the campaign highlights Easter in Jamaica—from fresh seafood feasts and Carnival energy to moments of camaraderie set against the island’s landscapes.

“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Jamaica’s Director of Tourism. “By highlighting the island’s cuisine, celebrations and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”

The recognition underscores the strength of Jamaica’s creative and marketing partnerships and reflects the continued impact of visual storytelling in promoting the island as a leading destination for culture, celebration and connection.