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Jamaican-born TikToker Mello Vibes is levelling up his influence in reggae and dancehall culture with the launch of a groundbreaking virtual music festival — the Artists World Tour TikTok Live Series — set to kick off on Friday, October 24, 2025. The three-day digital event will showcase reggae and dancehall acts from across the globe performing live through the @1MelloVibes TikTok account.
The online series promises 72 hours of continuous performances, featuring established and emerging artists from Jamaica, Ghana, Kenya, Panama, Canada, Costa Rica, and the United States. Among the lineup are names like Jah Mason, Ginjah, Hawkeye, Mr. Lexx, Queen Kamala, Yaa Shondem, and DJ Chiqui Dub. The goal, according to Mello Vibes — whose real name is Melvin Grey — is simple but revolutionary: to connect people and cultures through music without borders or barriers.
“This landmark event will bring the spontaneous energy of a live virtual dancehall-reggae event to your home,” Mello Vibes said. “This is free — I am not selling tickets because my mission is to connect different people, connect markets, and bridge barriers.” With over one million TikTok followers and 1.5 million combined across his social media platforms, he’s using his digital reach to amplify artists and help them tap into new audiences.
Each performer will deliver up to three songs live from their location, adjusted to suit global time zones. Viewers can also interact with artists through live chats during performances — making it one of the most immersive virtual reggae experiences to date. “My brand is global,” Mello Vibes added. “Connecting people and highlighting talent from all over the world is what I do.”
The Artists World Tour TikTok Live Series, executed in collaboration with BrandFluenzer Agency, marks another milestone in the fusion of social media and Caribbean entertainment. Mello Vibes hints that this is just the beginning of more innovative digital showcases to come.
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