Magnum Tonic Wine to fly winners to Ja for Sumfest, Boom Sundays

Magnum Tonic Wine is giving three lucky consumers in the region an unforgettable opportunity. The brand’s recently concluded ‘Win A Trip to the Ultimate Dancehall Experience in Jamaica’ promotion lit up Trinidad and Tobago and Barbados, rewarding loyal Magnum customers with an all-expenses-paid VIP journey to Jamaica for an immersive, high-energy dancehall experience.

Winners will be flown to the island to experience Reggae Sumfest, where they will be treated to electrifying performances by some of the biggest dancehall and international acts. However, the vibe doesn’t stop there; the trip includes a front-row pass to Boom Sundays.

This initiative is part of Magnum’s ongoing commitment to celebrating and amplifying the heart of dancehall culture, giving fans worldwide a chance to live, breathe and feel the energy of Jamaica’s vibrant nightlife.

Dominic Bell, communications manager at J. Wray & Nephew, distributors for Magnum Tonic Wine, is excited to be able to provide this experience for the brand’s loyal customers across the region.

“As a brand that has long championed dancehall culture and local entertainment, Magnum has become deeply intertwined with the rhythm and spirit of the Caribbean. Our support for events like Reggae Sumfest reflects our commitment to celebrating and elevating the region’s vibrant cultural expressions,” said Bell. “Magnum is proud to be a part of such an incredible event, as we continue to immerse ourselves in the entertainment landscape, sharing unforgettable experiences with our loyal customers.”

This year, the Reggae Sumfest stage will feature several top-notch artistes. Festival Night One on July 18 will feature performances from Vybz Kartel, Masicka, Tommy Lee, Skeng, Govana, and a host of others. Festival Night Two on Saturday will see the legendary Toni Braxton taking the stage, along with Tarrus Riley, Protoje, Lila Iké, I-Wayne, Pressure Busspipe, and more.