3 weeks ago
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Known for its community spirit, St Elizabeth, the breadbasket parish of Jamaica, is set to host three days of culinary flavour, local rums, and the pulse of sweet reggae music as the Treasure Beach Food, Rum and Reggae Festival returns for its second staging, November 7 to 9.
Following its début in 2023, the festival returns to spotlight the richness of Jamaica’s south coast, celebrating its people and produce. Now with the Jamaica Tourist Board as an official partner, this year’s staging is set to elevate the experience even further.
Speaking of his excitement for this year’s staging, newly appointed co-festival director Gregory Wright shared, “Treasure Beach is indeed a treasure that I hold near and dear to my heart, so when I got the opportunity to partner with my fellow director, Jason Henzell, and nurture this project, it really was a no-brainer. Our aim is to make this a staple event that locals, cultural tourists and lovers of Treasure Beach can look forward to annually, while maintaining the authenticity of Treasure Beach and creating another avenue to put Jamaica on the map.”
Chosen for its scenic charm, heritage, and welcoming energy, Treasure Beach remains an ideal host location for an event that promises immersive, culture-rich experiences. The three-day festival aims to be a vibrant platform to showcase the talent, flavours and stories native to St Elizabeth.
“The Jamaica Tourist Board is pleased to support this year’s Treasure Beach Food, Rum and Reggae Festival, an event that not only highlights the authentic spirit of Treasure Beach, but also invites visitors to immerse themselves in the unique cultural tapestry that makes Jamaica so unforgettable,” said Donovan White, director of tourism. “It’s initiatives like these that deepen our destination’s appeal and support community tourism in a meaningful way. Through our sponsorship, we continue to champion events that promote cultural pride, community engagement, and unforgettable visitor experiences,” he added.
Building on the momentum of the inaugural staging which featured reggae icons Richie Spice, Jesse Royal, and Luciano, the 2025 edition promises even more with an impressive line-up of legendary reggae artistes as this year’s headliners. The weekend’s schedule will be filled with a dynamic mix of live entertainment, mouthwatering local cuisine, and immersive cultural activities that capture the true spirit of Treasure Beach.
Guests will also explore some of the south coast’s most iconic attractions, with guided tours to Lover’s Leap, Pelican Bar, and Middle Quarters, alongside the Food & Rum Village, and other immersive activities that bring the parish’s people, places, and stories to life.
English (US) ·